How to Target the Right Prospects for Your Business
Gloria Motton

How to Target the Right Prospects for Your Business

In the marketplace finding the right prospects to support your business, can be challenging. Thankfully, you don’t have to embark on the journey alone. There are many tools that businesses can use to help them develop a clearer picture of prospects that will align well with their products and services. It is important to settle first and foremost that all prospects are not created equal, every prospect is not necessarily a good match for your business. Why? Because your business can not be everything to everybody but you can maximize and attract the right prospects that can become loyal customers. So as a business owner what can assist you in finding prospects that will be the best fit for your business? Well, the best tool is a Customer Persona or…

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  • Brand Exposure
  • Customer Persona
  • Marketing Strategy
  • Prospects For Your Business
    • Part I: “How to Benefit From the Environment That Never Sleeps”
    Gloria Motton

    Part I: “How to Benefit From the Environment That Never Sleeps”

    Talking on the telephone is here to stay! It always adds a personal touch and allows one to build lasting relationships. However, in today’s social media environment the telephone alone does not allow businesses to maximize their connection with prospects and customers. The use of social media channels is ever growing. A February 2020 article by Oberlo (www.oberlo.com) highlighted a few key statistics. 5 billion social media users (i.e. roughly 45% of the population) 54% of Social Browsers use social media to research products On average, people spend 3 hours per day on social networks and messaging With prospects and customers living across the Globe, social media channels are a “win-win” to any businesses’ Marketing Strategy. This post is Part I in a series of several posts to highlight how…

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  • Facebook
  • Marketing Strategy
  • Pinterest
  • Social Media
    • “How to Ensure Your Website is Ready for the First Impression”
    Gloria Motton

    “How to Ensure Your Website is Ready for the First Impression”

    Do you remember your first date? You know, the one you spent days preparing for. What is he/she thinking? What will it be like? What should I wear? Will he/she like me? What should I say, what questions should I ask and how should I respond? And the list goes on and on… After your first date, you beginning to have the follow-up questions. Did I say the right things? Will he/she call me again? Will I see him/her again? Did I make a good first impression? Well as you can see, the questions one may even have after a first date are many. So now use that same or similar thought process about your presence on the Web. When the prospects you desire to attract meet you for the…

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  • Content
  • First Impression
  • Usability
  • User Experience
    • How to Help Prospects Locate Your Website, “On the Go”
    Gloria Motton

    How to Help Prospects Locate Your Website, “On the Go”

    In today’s society, people spend less and less time at home and more “on the go”. What do I mean by “on the go”? People work so they are out of the home more. People focus on health so they spend additional time doing some sort of exercise outside of the home. There are many households with children and children participate in various activities outside the home. Well as you can see, the reasons can go on and on. Of course, being “on the go” doesn’t mean disconnected. Studies show that roughly 68% of households use a smartphone or some sort of mobile device (www.pewresearch.org). With the growing usage of smartphones and other mobile devices, it is important to ensure that your website avoids the “lost but not found” category.…

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  • Google
  • Mobile Friendly
  • Responsive
  • Website 101