Do you remember your first date? You know, the one you spent days preparing for.
- What is he/she thinking?
- What will it be like?
- What should I wear?
- Will he/she like me?
- What should I say, what questions should I ask and how should I respond?
And the list goes on and on… After your first date, you beginning to have the follow-up questions.
- Did I say the right things?
- Will he/she call me again?
- Will I see him/her again?
- Did I make a good first impression?
Well as you can see, the questions one may even have after a first date are many. So now use that same or similar thought process about your presence on the Web.
When the prospects you desire to attract meet you for the first time on the Web, you want to make a good first impression. You want to ensure the first impression is a great lasting impression.
Do you want to know how you can ensure that the first impression is a great lasting impression? Well if you answered yes, you are on your way to being a step above the competition.
Gone are the days of websites that are written in the “corporate tone” and simply brag about the Management Team.
Don’t get me wrong, I am sure the Management Team is great however, that won’t sell prospects on the products and services a company has to offer.
If you keep in mind these two simple principles when introducing prospects to your website, they will stick around longer on your site and end up contacting you more regarding your products and services.
Principle #1 Usability:
Ensure your website is easy to understand, read and use
- When prospects come to your website, do they know what your company offers or are they scratching their head to figure it out?
- Does your website navigate prospects to where you desire them to go or do you leave it up to them?
- Does the functionality on your website speak to a positive “User Experience” (UX)?
Principle #2 Content:
Ensure the message you are attempting to communicate is clear
- Does your message solve the prospect’s problem or is it company focused?
- Is your content intriguing enough to keep prospects on your site?
- Does your content lead prospects to take action?
On average, 8 out of 10 Americans shop online for products and services. To stay competitive, you will want to ensure your website attracts the prospect’s attention (in a positive way) and resolves their problem.
If you want to know more about how you can maximize the strengths and improve the opportunities for your website, contact us at www.stepup2virtual.com/contact-us for a free consultation.