In today’s society, people spend less and less time at home and more “on the go”.
What do I mean by “on the go”? People work so they are out of the home more. People focus on health so they spend additional time doing some sort of exercise outside of the home. There are many households with children and children participate in various activities outside the home.
Well as you can see, the reasons can go on and on. Of course, being “on the go” doesn’t mean disconnected.
Studies show that roughly 68% of households use a smartphone or some sort of mobile device (www.pewresearch.org). With the growing usage of smartphones and other mobile devices, it is important to ensure that your website avoids the “lost but not found” category.
So what are some simple steps you can take to help prospects locate your website, while “on the go”?
Website 101:
- Ensure you include address, phone number and email contact information on your website.
- Incorporating your contact information on your website adds credibility to your site and business. Prospects are hesitant when your website excludes this information.
- You can improve your listing in search engines by including your contact information on your website. It also increases Google’s confidence in your site.
Business Profile on Google:
- Be sure to establish a Business Profile on Google.
- Entering basic business information such as name, address, phone number, type of business and email address will help prospects locate you when searching on the Internet.
- When prospects are searching on their smartphone or mobile device, Google can automatically detect their current location and present the most relevant and localized search results to the user (i.e. Near Me Searches).
Mobile Responsive:
- It is very important that the design of your website is Mobile Responsive. When a website is responsive, the layout and/or content responds or adapts based on the size of the screen they are presented on.
- You can test to see if your website by typing Mobile-Friendly Test in Google and enter the URL you desire to check.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site (https://www.hubspot.com/marketing-statistics).
To learn more ways how you can strengthen your website so prospects connect with you and your brand, contact us for a free consultation at www.stepup2virtual.com/contact-us.