Talking on the telephone is here to stay! It always adds a personal touch and allows one to build lasting relationships.
However, in today’s social media environment the telephone alone does not allow businesses to maximize their connection with prospects and customers.
The use of social media channels is ever growing. A February 2020 article by Oberlo (www.oberlo.com) highlighted a few key statistics.
- 5 billion social media users (i.e. roughly 45% of the population)
- 54% of Social Browsers use social media to research products
- On average, people spend 3 hours per day on social networks and messaging
With prospects and customers living across the Globe, social media channels are a “win-win” to any businesses’ Marketing Strategy.
This post is Part I in a series of several posts to highlight how as a business owner you can benefit from the “environment that never sleeps”.
In today’s post, we will talk about Facebook and Pinterest and the benefits of using them for your business.
In 2020, the global number of Facebook users is expected to reach 1.69 billion (www.statista.com).
- $0 to start a Facebook Business Page
- With Facebook you can build email list
- You can use Facebook Ads to help drive traffic to your business (i.e. Facebook Ads are less expensive, when compared to Print Ads)
- Ability to target Facebook Ads so you get more “bang for the buck”
- You can gain some valuable insight about your audience
In 2020, this social sharing platform is projected to reach 86 million monthly active users in the United States (www.statista.com). Pinterest is a visual online bulletin board.
- Showcase your products and services
- Connect with prospects, customers and reach new audiences
- Increase traffic to your website, blog posts and videos
- Highlight your company history, community and events
- Share charitable efforts
If you want to know how you can use social media to connect prospects and customers with your products and services, we are here to help you get started. Contact us at www.stepup2virtual.com/contact-us for a free consultation.